Starting August 1, 2018, Facebook will no longer allow third-party tools to post to Profiles automatically. Why is this important?

By not allowing third-party tools or plug-ins to post to your Facebook profile, it affects how you market your business on Social Media. Minimizing the effectiveness of your Facebook marketing, restricting you to using only Facebook's Advertising portal. Imagine if you will that promoting your message to major social media platforms (like Twitter, LinkedIn, and Facebook) is more difficult, making Facebook more proprietary.

If you linked your Facebook page on your website, then nothing will change — all your content should still appear directly on Facebook. (Not sure what the difference is between a Page and a Profile? Here’s Facebook’s explanation.)

If you’ve previously connected a Facebook Profile to your site and still want your Facebook followers to see your posts, you have two options. First, you could go the manual route: once you publish a new post, copy its URL and share the link in a new Facebook post. The other option is to convert your Facebook Profile to a Page. This might not be the right solution for everyone, but it’s something to consider if your website focuses on your business, organization, or brand.

While Facebook is introducing this change to improve their platform and prevent the misuse of personal profiles, we know that this might disrupt the way you and your Facebook followers interact. If you’d like to share your concerns with Facebook, head to their Help Community.

Wednesday, August 1, 2018

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