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Losing Sleep over a negative review?

In the age of social media, where everyone wants to be heard, and everyone is looking for their fifteen minutes of fame. It can be challenging to weed out factual news articles, even more, difficult to determine if the review you just read, is legitimate.

As published by;
Kitchen's on Wheels Canada
Written by Jeff Poissant, RGD
January 28, 2017

"You didn’t buy that widget you wanted because of a negative review placed by a bored, ten-year-old, sitting at home on his tablet.


We live in a time where there are no filters; everything is instant.


Mark Zuckerberg, Chief Executive Officer and founder of Facebook, the most successful Social Media platform to date, recently acknowledged that many news articles that people share on Facebook are fake. Granted, he seems to think the percentage is small, but he has no idea what the actual number is.


 Mark Zuckerberg Addresses Fake News On Facebook

 November 19, 2016 at 5:21 PM ET

 Visit NPR to read the whole article.

Websites that allow the general public to post comments, write bad reviews, slander a company, without fact-checking. The provider of the site assumes no responsibility, conducts little or no followups, and has no journalists on staff to weed out the noise. What’s worse, no one can get in touch with the owners of these sites.


In another, more recent event;


Someone on Twitter claimed that Wendy’s Restaurants do not use fresh meat, only frozen. Wendy’s Restaurant Corporate, shut them down, by reinforcing the founder's belief.


What is a company to do? As you work on your business, what steps do you take to filter out the “Bad Reviews” and the “noise”.


 Wendy's Serves Up A Takedown Of A Twitter Troll

 January 3, 2017 at 7:47 pm EST

 Visit The Huffington Post Canada to read the article.

1

The first step

Acknowledge that it is nearly impossible to avoid the “Bad Review,” even more impossible to prevent “false claims” by the competition, afraid of your success.

So, ask this question again, what do you do?

Do you arm yourself to the teeth with Lawyers, and go after every bad review you receive? Not likely, you wouldn’t be in business for long as your earnings would go to paying for the Lawyers new car, or their home in Hawaii.

Just relax, take a deep breath.

2

The second step

Acknowledge that it is impossible to please everyone.

The fact of the matter is this: likes, dislikes, and the accompanying opinions are subjective. No matter how much information you provide a client or how smoothly you operate, someone will be unhappy. Just do your best. Try to answer the questions to the best of your ability, stay positive, maintain a friendly stance and treat each customer as a new customer.

Serve them the best dish, service, or product. Be polite, and make sure to get paid.

3

The third step

This one is important. Do not panic.

Take a deep breath, sip some wine, have a beer, or enjoy a nice cup of coffee or tea.

Negative feedback is a part of life; it’s not the end of the world. Nothing great was built in a day and success involves a few bumps in the road. If you live in Quebec, well potholes.

Written by Jeff Poissant, RGD

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