Located in North Glengarry Township, the town of Alexandria, Ontario, Canada.
Jeff Poissant was one of twelve directors, Outreach Committee, for Friends of Glengarry Trails Association for ten years, 2006 to 2016. During his tenure, Jeff wrote promotional text and designed a new trail logo to create a brand for the FGTA. Once the new logo was accepted, the work began designing and developing; three-panel brochures, large directional "You are here" trail signs, highly visible road signs, promotional event flyers, posters, advertisements, and information tourism signs along the Garry Fen Trail.
Of interest, some of the photos that were selected by the committee are from Jeff's private collection.
Explore the Trails of Glengarry, 15 kms of natural beauty are yours to share with family and friends and to enjoy all year round.
The Glengarry Trails system is located in the Garry River watershed just west of Alexandria, Ontario, and features both woodland and wetland areas. The Friends of Glengarry Trails Association have built boardwalks, small bridges and interpretive signs. The Association also maintains the trails and provides information to promote the trails —all this is made possible through Memberships and donations to the Association.
The year 2006 was a tumultuous endeavour, a small group within the Friends of Glengarry Trails Association wanted to close down the trails. This boisterous group managed to divide the association and the community who were unaware of the politics or where the Glengarry Trails were.
In January of 2006, Heinz Kaswurm of the Georgian House Restaurant and Day Spa brought up the question of being a director on the board of the FGTA during one of our creative briefs. I had moved to the area in 2004, and yet, I had never heard of the Glengarry Trails. Before providing an answer, I asked Heinz to show me the trail system.
The following day, we went out on the trail groomer early in the morning where Heinz showcased what was at stake. Needless to say, I said yes. At the Annual General Meeting in March 2006, my name was thrown into the ring of potential candidates, my first foray into local politics. My nomination was accepted, and as they say, history was made. The Glengarry Trails were saved with a unanimous decision and work began to promote the trails as a tourism gem in Alexandria.
I designed a new bilingual logo for the Friends of Glengarry Trails, along with new letterheads, membership cards, what would be the first of many event posters and flyers.
Part of the Glengarry Trail System in Alexandria, Ontario
Photos by Jeff Poissant
Jeff Poissant, RGD, began the work of transforming the Glengarry Trails into a marketable tourist attraction. The first of many projects was to create an identifiable brand. A new logo was designed for the Friends of Glengarry Trails, biligual to appeal to the French and English members of our community. New letterhead, membership cards, and membership forms were then designed and printed.
With the use of GPS, the trails were mapped out, distances were calculated, and a precise topographic map was developed in Adobe Illustrator by Evolving Media. The newly minted map was then used in the brochure, and the "You are here" outdoor signs located at trailheads and junction points along the trail system.
In 2007, with the momentum of the new logo and stationery kit and after a few fundraisers to raise money. New full-colour, three-panel brochures were designed and printed by Jeff Poissant of Evolving Media to promote the Glengarry Trails and the Friends of Glengarry Trails Association.
The brochure included a new topographically correct trail map, international map symbols, trail identifiers with corresponding distances. A decision was also made to promote the Glengarry Trails as a four seasonal Trail system.
New directional road signs were designed and printed by Jeff Poissant, RGD of Evolving Media in 2010 and placed at the intersection points along County Road 43, County Road 45, and County 34 (Main Street) in North Glengarry Township, the town of Alexandria, Ontario.
A series of outdoor "You Are Here" directional signs were designed, developed, and printed by Evolving Media with the help of the Marc Legault Foundation who sponsored the signs. This was a great move forward as these outdoor signs legitimized the tourism benefits of the Glengarry trails in Alexandria. Visitors to the trail system had a visual guide to walk the trails. These outdoor signs are now ten years old, imagine!
This is one of 8 trail information signs that were designed by Jeff Poissant, RGD, and printed on Omega Bond substrate in 2014.
One of the trail members took the printed signs and mounted them onto great stands that will stand the test of time. Look for them along the Garry Fen Trail, part of the Glengarry Trails network.
Evolving Media & Design Inc.®
Fifty-Seven Gauthier Street
Alexandria ON K0C 1A0
Monday to Friday: 9 am - 6 pm
Saturday, Sunday we're closed
By Appointment Only.